Discrimination in Henry Louis Gates Jr.´s What´s in a...

Henry Louis Gates, Jr.’s â€Å"What’s in a Name?† was an extremely emotional piece of literature. He wrote it to show people how hurt he was about his father, who was a well-respected man around his town, being called â€Å"George†. â€Å"George† was an infamous name that white people called all black people when they were discriminating against them. Gates hated that his father was put to a lower standard than he truly was by being called â€Å"George†. Like Gates, I hate discrimination. When I was younger, I was discriminated against just like Gates’ father was. I was discriminated against for being Attention Deficit Hyperactivity Disorder (ADHD). Discrimination can take a toll on you and can leave you ran down to a point where you do not know if you can†¦show more content†¦They would sit at their desk on the phone with an outside of school call and talk about their â€Å"crazy† student. By the time I was in 8th grad e, I had mostly learned to control my ADHD. I had stopped taking my medicine. I would still hear fellow classmates and a few teachers whisper about me behind my back. My few friends I had managed to collect and actually keep knew how to handle me when I got into my hyperactive modes. When I got into high school, I had a much rougher time with the bullying and finding friends. Everyone had grown up and matured while I was still back acting like an immature kid because my mind was in twenty different places all the time. No one knew how to handle someone that was hyperactive like I was. They tried to put me in special education because they all thought that I was not all there. They said that they were worried about me being around other students. They tried my whole freshman year and part of my sophomore year to put me in special ed classes because they said, â€Å"You are too slow in your classes. Your hyperness is a distraction and a disturbance. You are considered special ed beca use of your ADHD problem. You aren’t a normal student, you’re special.† By my junior year of high school, I had finally got the school to recognize me as a regular student and not as a slow student. I was able to in all my classes besides one class. I had that class every year of

Henry Jamess The Turn of the Screw Are The Ghosts...

Through out the short novella, The Turn of the Screw, by Henry James, the governess continually has encounters with apparitions that seem to only appear to her. As Miles behavior in school worsens so that he is prevented from returning, and as Flora becomes ill with a fever, the governess blames these ghosts for corrupting the children, Miles and Flora, and labels them as evil and manipulative forces in their lives. But why is it that these ghosts only seem to appear to the governess even when the children are present at the time of the sightings by the governess? Evidence from the short story leads the reader to believe that the ghosts are not real but are merely the evidence of the fragmenting sanity of the governess. When the†¦show more content†¦She describes the encounter as lasting a long, intense moment before the man passes from her view never breaking his stare at her all the while. This ghost is Peter Quint whom Mrs. Grose mentions in chapter two as liking yo ung, fair women as employees as governesses. This appearance of the ghost could possibly be a figment of the governesses imagination because it was just before its manifestation that she was fantasizing about her employer with whom she is infatuated and in her fragile mental state, this could have fostered an appearance of a man who was attracted to his employees, something that the governess may wish upon her situation. The second visitation of the ghost of Peter Quint also occurs while the governess is by herself. As the governess, the children, and Mrs. Grouse are preparing for church, the governess goes back into the house to retrieve gloves she sees a visage of the same man she saw at the tower. When Mrs. Grose sees her face she immediately asks what is wrong. The governess goes on to describe the man that she has seen in an odd mixture of attraction and revulsion. This adds question to the reader on the subject of the validity of the testimony of the visitationsShow Mor eRelatedEssay on Protecting Miles and Flora in The Turn of the Screw2242 Words   |  9 PagesProtecting Miles and Flora in The Turn of the Screw â€Å"I saw my service so strongly and simply. I was there to protect and defend the little creatures†¦Ã¢â‚¬  The governess sees it as her duty to protect Miles and Flora. What do they need protection from and how does Henry James illustrate this in his novel â€Å"The Turn of the Screw†? Henry James’s ‘Turn of the Screw’ can be interpreted in many different ways. He constructed his novel in order to make allusions to sexual topics, (without statingRead More A Psychological Perspective of The Turn of the Screw Essay2107 Words   |  9 PagesPerspective of The Turn of the Screw   Ã‚  Ã‚  Ã‚   Henry James was one of the famous writers during the nineteenth and early twentieth centuries. He was known as an innovative and independent novelist. One of James novels, The Turn of the Screw (1898), has caused a lot of controversy among many critics, and each of them has had a particular interpretation. James creative writing built a close connection between his novel and his readers. The reactions of the readers toward The Turn of the Screw can be researchedRead More Is Henry James The turn of the Screw a traditional ghost story?1529 Words   |  7 PagesIs Henry James The turn of the Screw a traditional ghost story? Ghost stories are found way back in history, some dating back to the Victorian times. The Victorians were known to be greatly interested in ghosts and the supernatural and showed this fascination through telling ghost stories. The telling of ghost stories was used as a way of entertainment especially around Christmas time and it was also very common for upper class Victorians to participate in seances where they would tryRead MoreHenry James, the Art of Fiction and the Turn on the Screw3624 Words   |  15 Pages1. Henry James’s theory of the novel, introduced in his critical essay The Art of Fiction, has been considered as â€Å"playing an important part in the definition of the new conventions of the modernist novel† (Dobrinescu, 203). The theory’s central point or main concern has to do with, as Hopkins considers, â€Å"taking the novel (and, consequently, theoretical discussion of the novel) seriously†. For James, the novel corresponds to the ultimate art form and it should have a position the community as suchRead MoreHomosexuality in Victorian Literature Essay1847 Words   |  8 Pagescarefully disguised metaphors, the story conveys pertinent information regarding the reception of homosexuality in England during the Victorian period. Similarly, Henry James psychological tale, `The Turn of the Screw sub tly deals with homosexuality as taboo, and elucidates the repercussions of sexual deviance in children. Many people think Henry James was homosexual. He lived in an era and society that was particularly unforgiving of deviation from the sexual norms. It was Oscar Wilde who called homosexualityRead MoreEssay Finding Meaning in The Turn of The Screw, by Henry James2788 Words   |  12 Pagesappears to be a rather lonely place. The vividly bleak backdrop for The Turn of the Screw houses a handful of servants, two orphaned children, and ghosts who fade in and out of view. But there are others present who are less obtrusive yet just as influential as Peter Quint and Miss Jessel. Peering into and out of Blys windows and mirrors, engaging with the text and the lingering trace of author Henry James, a crowd of real and virtual readers hope to catch a glimpse of a specter or to unravelRead More Narrative Frames and Ambiguity in Henry James The Turn of The Screw2226 Words   |  9 PagesNarrative frames and Ambiguity in The Turn of The Screw   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Since it was written, Henry James The Turn of The Screw has been acclaimed by numerous critics to be one of the most immaculate, engrossing and terrifying ghost stories ever produced. Harriet Waters Preston described it as, a sheer mortal horror, like the evil dream of a man under the spell of a deadly drug1, and Gertrude Atherton said, [it] is the most horrifying ghost story ever written!2 I will argue that itRead MoreLogical Reasoning189930 Words   |  760 Pagesdifferent 5 from Giardia, you wonder. Thinking about all this you conclude it is likely that boiling will do the trick. So, Juanita’s worry about the danger of getting a bad disease such as Giardia is more than offset by the low probability of actually getting the disease if you boil the water. So, you recommend that your group stay in the mountains, boil the water and drink it after it cools. Thats how you have made your own decision. Is it a reasonable one? Yes, because it is based on high-quality

Essay about To My Dear and Loving Husband - 820 Words

To my Dear and Loving Husband Romantic language in literature has been used for ages to express authors feelings for another human being. This language has been developed through out the years to create ways in which different types of romantic emotions can be expressed in writing. From the breath taking romantic novels of today all the way back to the first writers of the Bible and the romantic books of Song of Solomon and Psalms, romantic language has not only been used to express human emotions but also the role of these emotions in the culture of the times. There have been numerous authors who dared to go beyond what their society would have viewed as politically or morally correct. Anne Bradstreet is one of these authors;†¦show more content†¦The title, To my Dear and Loving Husband, clearly signifies that this poem was intended for her husband alone. Bradstreet did not live in a time where woman authors would have been very highly respected for their work; this allowed her the opportunity to c reate very personal pieces because she believed that they would never be published. If Bradstreet had intended for her poetry to become available for the public she would have been forced to write much differently. Bradstreet understood the implications of writing her true emotions and never would have done so if she had not felt that they would have been kept safe from the scrutiny of her fellow puritans. The fear of being ridiculed, banished or killed would have stopped Bradstreet from ever composing poetry for the public as racy as the poems she created for her family especially her husband. Due to the fact that she believed no one would read this poem besides her husband she was able to write more closely to how she truly felt without fear or trepidation, this is apparent in the fact that this particular poem is much different from many of her other poems. There are many aspects of the poem To my Dear and Loving Husband which set it apart from most of Bradstreets other poetry. The poem begins with one solid, short and concise sentence, this is far different than most of her poems which begin with a vague idea or a much longer complex statement. This shows a change in writingShow MoreRelatedMy Dear, And Loving Husband1656 Words   |  7 PagesTo My Dear, and Loving Husband Love â€Å"two were one†, love â€Å"live ever† Bradstreet states her countless love for her husband in her poem, â€Å"to my dear and loving Husband†. She shows the binding force that can adhesion two people into one. Her poem conveys crucial massage to her husband especially and to all her audiences about the significance of love in the sacred family. She prices this love more than any valuable things in this word. Her philosophy about the love is connect between the heaven andRead MoreMy Dear And Loving Husband By Anne Bradstreet929 Words   |  4 Pagescivilization, love is considered the deciding factor in taking that leap. Anne Bradstreet wrote in her poem To My Dear and Loving Husband â€Å"If ever two were one, then surely we. If ever man were loved by wife, then thee; if ever wife was happy in a man, Compare with me ye women if you can (CITATION).† Even though she lived in a Puritan home, Bradshaw freely expressed her love for her husband. This e xpression could have been viewed as just as radical as homosexual marriage is today. One of the biggestRead MoreTo My Dear and Loving Husband by Anne Bradstreet Essay523 Words   |  3 PagesTo My Dear and Loving Husband by Anne Bradstreet If ever two were one, then surely we. If ever man were loved by wife, then thee; If ever wife was happy in a man, Compare with me ye women if you can. I prize thy love more than whole mines of gold. Or all the riches that the east doth hold. My love is such that rivers cannot quench, Nor ought but love from thee recompense Thy love is such I can no way repay, The heavens reward thee manifoldRead MoreTheme Of To My Dear And Loving Husband By Anne Bradstreet954 Words   |  4 PagesPoetry Analysis Poetry is a form of literature that can be both artistic and meaningful, with many similarities and differences between the poetry pieces created by the millions of famous poets throughout history. The poems â€Å"To My Dear and Loving Husband† by Anne Bradstreet and â€Å"Shall I compare thee to a summer’s day† __ _______ ___________ are two examples of poetry masterpieces that not only have many things in common, but that also have things that make them unique and singular pieces of literatureRead More Analysis of To My Dear and Loving Husband by Anne Bradstreet752 Words   |  4 PagesAnalysis of To My Dear and Loving Husband by Anne Bradstreet Anne Bradstreet, the author of â€Å"To My Dear and Loving Husband† was a Puritan. This had great influence on the meaning and theme of her poem. This poem was actually not published until almost 40 years after she died. She lived in a harsh religious world where it was looked down upon for women to be courageous and smart. She lived a life that where she was unspoken and obedient to because of her religious belief. She had many concernsRead MoreAnne Bradstreet s Poem, My Dear And Loving Husband 1993 Words   |  8 Pagesand views by writing in her poetry journal. Out of all her many poems, ‘To My Dear and Loving Husband’ stuck out as, one with a simple message, with hidden meanings throughout. Though Bradstreet is known as one who made large bounds for her fellow women, the fact that she relies on her husband for a sense of self is present in the second line of the poem. Bradstreet â€Å"using the word â€Å"man,† not the corresponding term â€Å"husband†; this grants him a level of independence from the relationship that she doesRead MorePuritanism In My Dear Loving Husband, By Anne Dudley Bradstreet1144 Words   |  5 Pagesher relationship with her husband resulted in writing that reflected the religious and emotional conflicts she experienced as a puritan women. Anne Bradstreet died in1672 in Massachusetts at the age of 60. We will analyze three of her many successful writings to explore the connection of puritanism expressed in her work. The poem (My Dear Loving Husband) is a romantic tribute to her husband. She begins to exemplify their eternal love. She shows how much she values her husband and how she would neverRead MoreEssay on Analysis of Anne Bradstreets To My Dear and Loving Husband470 Words   |  2 PagesAnalysis of Anne Bradstreets To My Dear and Loving Husband Anne Bradstreets poem, To My Dear and Loving Husband, shows her profound love and undying affection for her husband. For a Puritan woman who is supposed to be reserved, Bradstreet makes it her obligation to enlighten her husband of her devotion. She conveys this message through her figurative language and declarative tone by using imagery, repetition, and paradoxes. Over and over again she expresses her adoration for him withRead MoreAn Analysis of Anne Bradstreets Poem, To My Dear and Loving Husband611 Words   |  3 PagesThe poem â€Å"To my Dear and Loving Husband† by Anne Bradstreet, is not just an exceedingly felt expression of a wife’s marital love and commitment to her husband, as it is about a puritan women who is supposed to be reserved but she makes it her obligation to enlighten her husband of her devotion. A thorough analysis of the poem’s paradox, hyperbole, imagery and repetition reveals how she conveys her message. The opening lines of the poem show how strong her feelings are for her husband. BradstreetRead MoreEssay about Love in Anne Bradstreets To my Dear and Loving Husband1407 Words   |  6 Pagesfeeling of deep affection; also, it mentions â€Å"Love is greatest†. The purpose of my essay is to analyze Anne Bradstreet as a loving, caring and Godly wife using the theme of the verse If ever two were one, then surely we†¦. from her poem To My Dear and Loving Husband. One of Anne Bradstreet’s great works involves the poem To my Dear and Loving Husband†. From this poem, we know that she is very much in love with her husband and children. Anne Bradstreet, Americas first published poet was born in Northampton

University Stakeholders free essay sample

Who they are and why they are there. Temple University is the 26th largest university in the United States with more than 37,000 undergraduate, graduate, and professional students. Being originally founded in 1884 by Dr. Russell Conwell it is more than 100 years old and therefore has a well-established structure. Temple University, as any other organization, has many different parties that can affect or be affected by its actions. These parties are called stakeholders persons or interests that have a â€Å"stake†, something to gain or lose as a result of organization’s activities. In general, stakeholder is a person, group, organization, member or a system without whose support the organization cease to exist. Typical company’s stakeholders are government, employees, customers, suppliers, creditors, community, trade unions and owner(s). It is necessary to prioritize stakeholders into groups and develop different strategies for dealing with the various groups. There are multiple ways to categorize stakeholders. We will write a custom essay sample on University Stakeholders or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page One way distinguishes â€Å"primary† (market) and â€Å"secondary† (non-market) stakeholders. When we apply stakeholder’s concept to the Temple University we will recognize the following primary stakeholders:? studentsgrant agenciessuppliers university’s graduatessponsorsgovernments (local and regional) course applicantsother educational institutionspublic authorities employeesbusinessesthe public Even though individual stakeholders have different importance for the university they are all able to influence its prosperity and future existence to different extents. Even though individual stakeholders have different importance for the university they are all able to influence its prosperity and future existence to different extents. Even though individual stakeholders have different importance for the university they are all able to influence its prosperity and future existence to different extents. Even though individual stakeholders have different importance for the university they are all able to influence its prosperity and future existence to different extents.

Marketing Theory Of Products And Brands

Question: Discuss about the Marketing Theory Of Products And Brands. Answer: Introduction The purpose of this task is to provide a brief overview about the marketing techniques which the organization Volvo shall use in order to promote their product in the target market. Volvo is a well renowned company which is based in trading automobile vehicles in the market. Trucks, buses, marine, construction equipment, industrial engines etc.; all types of machines are supplied by the company worldwide. It was founded in year 1927 by Assar Gabrielsson and Gustav Larson. Volvo has high revenue of 301.914 billion kr which shows that the company is running their business in large scale. Further the company wants to introduce their product Volvo XC 90, 2017 model in the market (Volvo 2018). So, the below mentioned task discusses about the marketing strategy and the target market which the company shall select to adequately position their product in the target market. Market Segmentation and target market product Segmentation Segmentation refers to the process of creating segments in the market on the basis of many factors which create differentiation in choice of people for a particular product. It is an activity which is referred as general brainstorming activity. Under this activity on the basis of geographic, demographic, psychographic and behavior factor, the customers are segregated and then targeted in the market. Further the basic motto of the company to segment their customers so as to create stronger brand name, greater market share and cross selling solutions in the business process of the company (Volvo 2018). Segmentation of the Volvo XC 90, 2017 model is discussed below: Demographics: Under this aspect the company identified the customers on the basis of age, gender, ethnicity, culture, education etc. factors. By looking at the sagacity lifestyle model, the company targeted the pre-family and family. This helped the company to provide services to the company who actually wised for it. Psychographic: Under this segmentation the company evaluated the lifestyle of the customers. This helped them to place their product correctly in the market by identifying the actual customers of the company. The company preferred to sell the products to the people who have high standards of living and likes buying luxury cars (Volvo Car Group 2018). Behavioral: Under behavioral segmentation, the company analyzed the mindset of customers while purchasing the products of their company. On the basis of attitude, Volvo targeted the customers who prefer purchasing cars to fulfill their esteem need and create position in the society. So, basically depending upon the attitude of people the company segmented them of the basis of their needs to purchase the car (von Bismarck, and Zheng 2016). Geographic: Lastly, geographic segmentation divides the market on the basis of geographical division and environmental specification. Most products of the company are sold in UK, Western Europe and Germany. So, the company shall initially launch their product in one of these markets so that the product does not face failure in its starting days. Target Market The target market selection is the following step of the segmentation process. The company shall target the customers who are fit for the company to create the brand value; as ultimately the reviews of customers only will create the goodwill of the product in the market. Further Volvo shall target the market which is most profitable for them and provide long-term value addition in the product. Thus, in this way target market selection will help he company to increase the sales and make repetitive sales in the target market (Liu, et. al., 2017). Value Proposition Value proposition refers to the process of innovating the product in such a way that its value is increased in the eyes of prospective customers present in the market. Further in context to launching the new model of Volvo XC 90, the company added that value in the product by reducing the barriers which people used to face in the old models (Evans 2013). Further the value addition details in the product are discussed below: The XC 90 model SUV truly fits the reputation of the company and is mainly designed for the households who value safety in the vehicles. The company clearly target the customers who believe that safe riding is their utmost priority. Thus the product of the company is designed in such a way that it increases the safety level of the customers. The NHTSA report stated that the ratio of rollovers in SUV is comparatively two to three times higher as compared to other passenger vehicles. This results in injuring around 27.6 per cent of people than expected (Biswas, Mukherjee, and Roy 2014). Thus in accordance to which the company implemented a Roll Stability Control System for the new models produced for SUV XC 90 cars. This process helped the reducing the roll over by designing the product in such a way and using electronic gyroscopes along with computerized breaking/suspension control. Also the vehicle was further tested by professional working in the automobile industry who said that they tried hard to roll over this vehicle but it didnt happen (Saridakis, and Baltas 2015). Further in order to improve the quality services provided by the company, the engineers looked at the fatalities which can occur with the car. After testing the car on road, the engineers designed their vehicle to match with crumple zone. And they also added details in the product while considering low profile of the passengers as well. Further comfortability of the customers is also preferred on highest priority by the company. So, the SUV is designed with extra seating capacity to carry more people in the vehicle. Also Volvo realized that while travelling some passengers feel uncomfortable while sitting in the car. So, with respect to that the company introduced third side row airbags, crumple zone and seat specially designed by children. Further ultra-luxury standards are being followed by the company which gives pleasant experience to the customers while riding and adequate safety measure as well. Thus, in this way this value addition in the product will help the company to target the customer and to the customers to gain better experiences as well (Oswald, and Oswald 2015). Product Strategy The product of the company has created an identified position in the market. This position is created by adding value in the product according to the preference of customers present in the market. So, the product strategy of the company Volvo explains the management introducing new and efficient techniques in the product so that product differentiation is created in the market and it is highly demanded by the customers as well (Lindgren, and kesson 2017). Further the product strategy of the company states that they aim on creating diversification in the product. Thus they have manufactured all type of product starting from trucks to passenger cars as well. And the company is now majorly famous for producing product which are safe and have classic style as well. The most popular segment of the company is its Sedan class in SUV segment. The aim of the company is to manufacture big boxes on wheel with special features as well (Urde 2016). Promotion Strategy The company has promoted itself along with human-centric brand strategy stating Designed around you which tells about future plan and direction which the company is aiming to develop it brand. The most important part of the process of promotion in Volvo Company is the establishment of classic design along with world class safety. As it is know that the company is famous for providing safety to the customers, so the management uses this feature as there branding and promotion strategy (Olleros 2017). Apart from that the company has also introduced mobile application in three categories that are product app, owner apps and campaign apps. These there app are differently used by people according to their requirement. Also Volvo uses the social media tools and techniques to promote their product online as well. Both online and offline measure are adequately used by the company, online through social media apps and offline by the way of magazines, newspapers etc. The company promotional st rategy is used as Volvo way to market feature. This strategy has its focus on areas like digital leadership, dealership, services and marketing tools (Hjalmarsson, Juell-Skielse, and Johannesson 2017). Place Strategy Volvo is a leader in the automobile industry, and has many segments and product lines in which they operate their business activities. In shall also be noted that the products of the company are placed in almost every part of the country. The company has high international market share as well which is up to 20% of the total market value. Further the company has its office in all big cities and is managed by branch manager. The activities of the company are initiated on large scale so with respect to that all the activities are segregated accordingly. Every branch has their own manager and management team to initiate sales and manage business activities as well (Urde, and Koch 2014). Pricing Strategy The pricing strategy of the new and efficient product served by Volvo is price sensitive along with product efficient. The company is engaged in providing premium products to the customers in the market. Volvo uses optimal pricing strategy to promote their product in the market, they differentiates the market by segmenting the customers according to their taste, preference and lifestyle. Thus, the company produces many brands and categories of products according to the demand present in the target market. Further the company is famous for providing premium quality high ended SUV cars between the price range of $25,450 and $40,800 (Volvo 2018). Effectiveness of Marketing Mix in positioning strategy of Company The process of marketing mix is used in an organization so as to gain information about the product and the marketing strategies which the organization shall use in order to promote the product in the target market. Talking about the effectiveness of the marketing mix techniques used by the company Volvo, it shall be noted that this process helped the company to promote their product in the adequate market. As XC 90 is premium product, thus the marketing techniques helped the company position the product on the high quality premium product market only. Further the marketing mix also helped Volvo to create competitiveness in the target market and attract more and more customers (Fang, and Chimenson 2017). Conclusion Thus in the limelight of above mentioned events the facts that shall be noted are that the new model of Volvo XC 90 SUV is highly efficient and competent and is expected to gain the market share as well. In the above mentioned task, segmentation process helped the company to analyse the target market which shall be targeted by the company to initiate sale of the product in the market. The marketing mix evaluates the marketing strategy which shall be initiated by the company to their basis of the product, price, place, promotion. The report adequately fulfils the requirements of the task. References Biswas, A., Mukherjee, A. and Roy, M., 2014. Leveraging Factors for Consumers Car Purchase Decisions-A Study in an Emerging Economy.Journal of Management,2(2), pp.99-111. Evans, M., 2013. Why Value Propositions Are Important (And How To Create Them). Viewed on January 8, 2018 from https://www.forbes.com/sites/markevans/2013/10/31/why-value-propositions-are-important-and-how-to-create-them/#6adde04616c0 Fang, T. and Chimenson, D., 2017. The internationalization of Chinese firms and negative media coverage: The case of Geely's acquisition of Volvo Cars.Thunderbird International Business Review. Hjalmarsson, A., Juell-Skielse, G. and Johannesson, P., 2017. Design Business Model. InOpen Digital Innovation(pp. 117-122). Springer International Publishing. Lindgren, M. and kesson, T., 2017. Long-term customer relationship: A study on how to achieve long-term customer relationship in the car retail sector. Liu, Y., Li, K.J., Chen, H. and Balachander, S., 2017. The Effects of Products Aesthetic Design on Demand and Marketing-Mix Effectiveness: The Role of Segment Prototypicality and Brand Consistency.Journal of Marketing,81(1), pp.83-102. Olleros, F.X., 2017. Business models in emerging industries: some lessons from the'Better Place'electric-car debacle.International Journal of Technology Management,75(1-4), pp.193-207. Oswald, L.R. and Oswald, L., 2015.Creating value: the theory and practice of marketing semiotics research. Oxford University Press, USA. Saridakis, C. and Baltas, G., 2015. Modeling Country-of-Origin Effects in the Car Market: Implications for Pricing. InIdeas in Marketing: Finding the New and Polishing the Old(pp. 534-537). Springer, Cham. Shields, J., 2017. TP: International Business Marketing and Cultural Analysis of Sweden (TRIP). Urde, M. and Koch, C., 2014. Market and brand-oriented schools of positioning.Journal of Product Brand Management,23(7), pp.478-490. Urde, M., 2016. The brand core and its management over time.Journal of product brand management,25(1), pp.26-42. Volvo Car Group, 2018. Volvo Cars 2016 sales hit new record. Viewed on January 8, 2018 from https://www.media.volvocars.com/global/en-gb/media/pressreleases/202294/volvo-cars-2016-sales-hit-new-record Volvo, 2018. Our Company at a Glance. Viewed on January 8, 2018 from https://group.volvocars.com/company Volvo, 2018. Volvo Group. Viewed on January 8, 2018 from https://implementconsultinggroup.com/our-expertise/our-clients/volvo-group/ von Bismarck, G. and Zheng, Y., 2016. Geely: A Case Study on the Trend Following Volvo-Owner. InMultinational Management(pp. 33-54). Springer International Publishing.